BeTheBetterMan.com is an idea that started between Seth Klassen and myself. The basis for the site was to be able to challenge friends and foes to any type of challenge imaginable. I was responsible for functionality concepts, building relationships with clients, and maintaining the BTBM brand across multiple social networks. I also engaged in creating content to populate the site.



Creating a Challenge using Vimeo


Client: Be The Better, LLC
Agency: Wondersauce
Role: Co-founder, Director of Marketing, Business Development